To deliver the highest quality sales, marketing and regulatory organisation to maximize brands to their full potential. To become the partner of choice for multinational pharmaceutical and healthcare companies in the Middle East and North Africa.
Dayarn Pharma is a partner of DuBiotech and is active in the following segments:
- Smaller pharmaceutical companies not yet present in the region but wishing to access the Middle East markets through a sales, marketing, and regulatory structure that will maximise their brands.
- Multinational companies already present in the region wishing to outsource their mature brand for “fostering” without additional investment whilst focusing their key efforts on core strategic brands.
- Consumer healthcare, beauty and FMCG companies wishing to access the region through an effective marketing and sales orginisation with a particular focus on the pharmacy and clinician channels.
About Dayarn Pharma
Dayarn Pharma is a multinational style organisation implementing the highest standards of activity for all sales, marketing and regulatory efforts needed to maximise brands. We do this by employing, training and coaching high quality individuals selected from multinational companies.
The territories covered include the whole of the Middle East and North Africa. We have particular expertise within our team to handle business in Saudi Arabia, UAE and Iran.
We undertake all steps needed to get new and unregistered products to market in the region. Our process includes market evaluation by country, regulatory approval for each market, selection of distributor for logistic support, recruitment and training of sales staff, development & adaptation of marketing strategies and last but not least an effective operational plan.
Dayarn Pharma is not a distributor and has no intentions to be a logistics provider. We put in place the sales, marketing and regulatory infrastructure to maximise each and every brand to its full potential. We engage with the distributors to optimise channels whilst focusing our efforts on promotional activity. We have partnered in each market with a top 5 distributor to deliver the logistics support when needed.
The principles for payment for Dayarn Pharma are based on performance. We hold the view that key sales performance milestones should be agreed between Dayarn Pharma and our principals. Based on these targets we will fund the infrastructure to support the brands with the aim to have a win/win scenario for both parties.